Based in the Arctic region on the world's largest island, Royal Greenland A/S is Greenland's economic flagship. Over the last 10 years, the company's turnover has increased from DKK 450 million to nearly DKK 3,000 million, thus making the Greenlandic company the world's biggest producer of coldwater shrimps and a market leader in a wide range of seafood products. Royal Greenland A/S - whose sole shareholder is the Greenlandic government - successfully competes internationally by combining traditional Inuit fishing techniques with highly sophisticated trawler and factory technology, on-going product development and stringent quality criteria.
Royal Greenland A/S operates a fleet of 20 factory trawlers, 6 of which are owned by Royal Greenland, and 14 are contracted. On shore, the company currently runs 20 modern processing factories for the production of shrimp, fish and oven-ready seafood dishes. 16 of the factories are in Greenland and 4 are in Denmark.
Royal Greenland Export, Royal Greenland Overseas and Royal Greenland Development are international divisions, each of which is equipped with the essential know-how and professionalism to enable them to meet the challenges of a highly competitive world market.
Royal Greenland ExportThe Export Division sells about 65,000 t of high-quality products from a constantly expanding product range to 40 main markets all over the world. The division's product development department ensures that customer demands concerning products and lines are made in consultation with Royal Greenland. Delivery reliability is equally ensured and realised through close collaboration with the Division's colleagues in Greenland.
Royal Greenland A/S sales subsidiaries have been established on the most important markets i.e. in Denmark, France, Germany, Italy, Japan, Sweden, the UK and the USA. The southern part of Asia is yet another potential sales subsidiary location. However, no matter where a subsidiary is placed, company policy dictates that it be managed by local staff to ensure the greatest insight into each country's market, and dietary and cultural traditions - a policy which has proven very rewarding.
Royal Greenland Overseas
At a time of dwindling resources and cuts in shrimp quotas in Greenlandic territorial waters, Royal Greenland Overseas has the vital role of ensuring a constant supply of raw materials and seafood products for sale via our sales companies to our customers. To achieve this goal, the Division enters into co-operative contracts, joint ventures, strategic alliances and suchlike with companies outside Greenland e.g. Iceland, the Faroe Islands and Alaska. Our partners benefit from this strategy, as the middlemen normally
encountered in the industry are by-passed and a better price for their products is achieved. When an agreement has been made, Royal Greenland appoints a product manager to work with the partner in question to make sure that all subsequent products live up to the company's stringent quality demands.
Royal Greenland Development
Royal Greenland Development was established in 1995 to offer its know-how and expertise to Third World fishery development projects. The division's role is to participate in research fishing aimed at establishing what resources are at hand and to assist with product development and production. Further assistance in the form of raw materials and sales facilities may also be offered by the Division, which works in collaboration with internationally recognized aid organizations. Contracts have already been drawn up in India and Vietnam and business prospects are promising in China, Southeast Asia, Africa and South America.
The headquarters of Royal Greenland A/S are in Greenland's capital, Nuuk. It is from here that the company is being guided into the next century. In the year 2000, Royal Greenland A/S envisages Greenland assuming greater international importance and, despite its small population, emerging as a fishing and seafood producing nation of worldwide significance.