Choosing an ideal location for a shop or restaurant is in many respects comparable to choosing a location for a promotional page on the Internet. The same rules apply. Where would be best to locate a food and gift shop to attract the most attention and the most customers-and therefore the highest sales? Probably where most visit for the least cost. Would it be right to build such a shop in the wilds of Siberia, on the glacier-covered South Pole, or out in the desert emptiness of the Sahara? There are few visits to those areas. An urban area is probably the most promising choice for a shop or restaurant, especially a spot in a large city where traffic is heavy and a great many people pass by.
Those who have decided to promote their business on the Internet face comparable choices-an area with few people or a traffic artery. One choice is to set up your own web page in a new and unknown domain, but this means locating in the wilderness where nobody comes across your business except by chance. To entice people into such a domain or shop or restaurant takes a lot of valuable time and difficult and very expensive marketing. If the most sensible approach is to choose a busy city street, the same rules apply to the Internet. There is no need to be left out in the cold. You can choose to locate in a large shopping center where there is a great deal of traffic and a steady stream of people visiting. With the choice of such a location on the Internet you can expect a huge increase in the number of visits per day, even thousands of times more.
The Randburg data bank -- randburg.com -- is an excellent example of a large and well located shopping center on the Internet, with a steady stream of visitors day and night throughout the entire year. At Randburg full-time marketing directors work to promote this shopping center and to increase the number of visitors. Every single customer receives individualized service. Special key words that describe each customer's operation are registered at over 2000 locations on the net so that the maximum number of those who are interested in what you have to offer find it very easy to get information and to contact your business.
While it is not unusual for certain web pages to receive 100-200 hits per year, Randburg now receive over 7,000 visitors per day who look about 35,000 informational pages every 24-hour period throughout the entire year.
Why bother to set up a business location where no one will come? Isn't it better to locate it at a shopping center with a steady stream of visitors? Why haveing pages on the Internet that nobody looks at? Wouldn't it be more meaningful to locate it in the Randburg data bank?