- Having decided
to join in Randburg, the advertiser must decide what
sort of space to buy. A standard page consists
of about 300 words of text and two or three pictures
in addition to a logo if the company already has one.
standard page of this type costs about USD 540. Longer
texts or more pictures are allowed, but involve an extra
charge. Each publication period is 12 months.
- Next, the text
must be written and pictures chosen. We advise
people to have concise information on their companies'
special features and areas of specialization, with details
of goods and services, the name, location, contact address,
telephone and fax numbers, e-mail address and homepage
location, where appropriate.
- Next is the
decision of what languages to use. To an extent,
choice of language determines who will read the material,
and naturally it depends on the target group. It is
common to choose three, four or five languages. Each
additional language costs about USD 230, including translation,
registration in search engines in the appropriate language
and layout of the page. Those who target on local market
will naturally restrict themselves in their own language.
Those who wish to reach a larger audience will choose
the language they consider best suited to their purpose.
All those involved in translation for Randburg are native
speakers of the target language, so quality translations
- Next, some key
words must be chosen which refer to the activities or
products which are being advertised. These
key words are used in the Internet's search engines
to publicize the company.
- Regarding "Categories",
the customer should of course choose all categories
under which his product or activity might fall.
At most 4 categories for each company.
- We begin work
on processing the text and pictures as soon as we receive
the signed agreement. The text is then sent
for translation into the languages chosen, after which
work begins on "spinning the web", i.e. producing your
web page for inclusion at Randburg. In most cases this
takes only a few days, though in some cases translation
may take one or two weeks. Thus, your advertisement
can be in place on the Internet within a few days of
our receiving all the material from you, and remains
there for twelve months.
- Next, we send
the key words you have chosen and entered in your agreement,
and others which we make up, to our staff, who put them
onto more than three hundred locations on the Internet
where people search for information. In this
way, we put you on the Internet, publicize your new
homepage and contribute towards a good volume of traffic
and a high response rate. Registration in the search
engines is the most important link in the chain, and
also the most time-consuming one.
- When your page
is set up at Randburg, we send you the invoice for the
amount stated in the agreement, i.e. USD 540 for a "standard"
page in one language only and USD about 230 for each additional
language. Where more pages have been agreed,
or more pictures are included, the appropriate extra
charges will be made. We then expect you to pay the
invoice within two weeks. We return all photographs
with the invoice, and also give you your location address
to your page which may prove necessary during the period
covered by the agreement will be included in the price.
These include changes of telephone or fax numbers, additional
e-mail addresses and similar small changes. More extensive
changes will be charged separately. We therefore urge
you to prepare your text carefully so that it will not
require changes during the next twelve months.