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SIF Ltd. Fornubudir 5 IS - 222 Hafnarfjordur Iceland Tel. + 354 550 8000 Fax + 354 550 8001 Local homepage |
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Sales and Marketing of Seafood Products Worldwide The SIF Group is a leading company in sales and marketing of seafood internationally. Around 1,700 employees in 15 countries currently work for the SIF Group, in value-added production, marketing and sales of seafood products to more than 60 countries around the globe, with annual turnover of USD 800 million. The company's heritage dates back to the early twentieth century and has gone hand in hand with the evolution of modern fishing and fish processing in Iceland. Throughout its long involvement in sales of seafood products, it has grown and flourished in pace with changes in the seafood business environment; building firm, strong relations with a large group of customers on a global scale. Co-operation within the Group and a joint approach is an important components to the SIF Group's working methods, whereby the company utilises the joint strength of its global sales- and sourcing network. A major focus at SIF is to offer customers a diverse range of top-quality seafood products. The well-established professionalism and documented working procedures give customers an assurance of the freshness and quality of their products, from the moment of harvesting to the time they reach the consumer. Market driven product development Ongoing development of products and services to meet evolving forms of consumption and new conditions is an integral part of the culture of today's rapidly changing world. SIF undertakes its product development work in close collaboration with customers, with the goal of boosting product range; creating new markets and meeting consumer demands. The company, furthermore, views market-driven research and development as the key to future growth and viability. Steady and reliable supply The SIF Group operates its own plants for value-added processing of fresh, chilled, frozen and salted seafood products in France, the USA, Canada, Spain and Iceland. In addition, solid co-operation has been built with a large number of primary and secondary processors in key areas around the world. Seafood products for the retail market are packaged under SIF's own brands as well as those of distributors and sellers. The company plans to continue to produce and promote its own successful brand names, while focusing on new trends and market-linked developments. By virtue of its close contact with processors in Iceland and many other countries around the world, SIF is in a position to assure its customers a steady supply of excellent seafood products. |
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