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By European standards, Delo is not an especially large publishing house but can still boast three hundred employees, two daily newspapers printed in one hundred thousand copies each, an in-house printing company, a countrywide distribution system, five specialized papers, and an in-house advertising agency. In a market of two million readers, Delo has a share of over sixty percent and beyond doubt the foremost market position.
Although the daily newspaper Delo has been published for more than fifty years, it is by no means a mouthpiece for the forces and ideas of the past. Its journalists and editors cast off the influence of the power structures in the 1980’s and under the slogan “An Independent Paper for an Independent Slovenia” actively and decisively contributed in many ways to the movement that after fifteen hundred years won Slovenes a democratic and independent state. With 150 journalists, ten correspondents stationed from New York to Beijing, and offices in all major Slovene towns, Delo is today the principal and most important source of information in Slovenia.
In its numerous sections, Delo covers all key areas of interest in the most diverse and nonpartisan manner, shapes public opinion, and is “obligatory reading” for economists and politicians, the erudite public in general, and the greater part of Slovenia’s adult population. With a daily circulation of 120,000, it reaches up to 570,000 readers, over a third of the Slovene readership. In short, the daily Delo, together with its Nedelo Sunday edition, is the most important print medium in the country.
Slovenske novice(“Slovene News”) is the most popular Slovene daily newspaper offering easy and entertaining reading and is now regularly read by the greatest number of Slovenes. Slovenske novice has the most room for development and sooner or later will surely achieve the highest circulation.
Both papers offer readers theme supplements on a daily basis, as well as two weekly colour magazine supplements: Delo & Dom (“Work & Home”) and Vikend magazin (“Weekend Magazine”). These supplements increase the papers’ market value and are a most competitive advertising medium. By covering various reading interests, they insure greater reader loyalty to the two main dailies.
Delo is the only Slovene company that unites all the vital segments of publishing-the editorial preparation of all editions as well as their printing and distribution-and enjoys the benefits of such a scheme. Covering over eighty percent of Slovenia, its distribution network is competitive with the postal service.
Delo is a shareholders’ company whose employees own over fifty percent of the stock. Twenty percent is owned by state funds, and twenty percent by non-employees. Delo’s strategy of providing the Slovene market with publications to suit every reader while striving for excellence and international standards has proven effective. Explosive development in the past few years has already sparked a new investment cycle that includes building a modern new printing house as well as numerous other market-oriented projects. It is quite possible that Delo will soon offer shares on the Ljubljana stock exchange, where a quick ascent is forecast.
Professional papers and magazines: MM Marketing Magazin, the first Slovene marketing magazine; Graficar, a magazine for Slovene graphics professionals; and Slovenski delnicar (“Slovene Shareholder”), the Slovene paper with the highest circulation-all 650,000 households in Slovenia receive it free of charge every month
Leisure and cultural publications: Delo & Dom (“Work & Home”); Vikend magazin (“Weekend Magazine”); Slovenski almanah (“Slovene Almanac”); Razgledi (“Perspectives”), a Slovene cultural forum; and Delo kos SKL, the journal of the Slovene school basketball league
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