50, p.p. 44
Tel. + 386 61 133 41 33
THE MOST REFRESHING TV
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Television for the Entire Family
Kanal A, Slovenia's original commercial television station, was established in 1992, just one year after the independence of Slovenia. In November 1996, Kanal A joined forces with SBS and introduced a fresh new image with some of the most popular films, series, and quality local productions broadcast in Slovenia.
Today, Kanal A broadcasts award winning television programs and maintains a strong position in the Slovene media market. We have positioned ourselves as a family television station through the careful selection of foreign movies and series targeting families. And young people are our fans as well! One of the obvious advantages of our station is local production. Our shows are produced with distinctive innovation and creativity developed to match the tastes of specific target audiences. The popularity of these shows has contributed considerably to the overall image and reputation of Kanal A. Since Kanal A's relaunch we have won 4 Slovenian Viktor Awards.
The Future is Ours!
Our efforts to create great television have brought us the success of achieving a 20 % market share in prime time. According to Mediana TeVe, a media telephone research organization, we achieved this goal in March 1998 and continued with it this year as well.
We want to be both competitive and efficient and also to share the savings with our advertisers. We are able to respond very quickly to market changes and adapt our program schedule to the market and our viewers needs.
Promoting Kanal A
In our daily marketing activities, we are intensively promoting and advertising our most successful products. We use these activities as a vehicle to build the brand name of Kanal A. Advertising in television guides, on the radio, and on billboards combined with strong and very creative on-air promotions is a vehicle for constant growth of the Kanal A audience. On top of these activities are seasonal promotional and advertising campaigns that reinforce awareness of Kanal A and help position our brand name in the Slovene market.
Researching and focusing the target groups
Our research department is organized to assist the programming and sales department in selecting and positioning programs and helping advertisers in the preparation of media plans. Trademarks are positioned according to audience analyses and based on gross and target rating points, reach, frequency, and cost efficiency. The research is currently based on telephone survey data, although there are two people meter systems that are being introduced, but are not yet industry standards. Focus groups are used for qualitative research to determine program content and placement.
Broadening Our Coverage
Kanal A's technical reach is approximately 85 % (1.7 million viewers), which can be regarded as national coverage by any standard. In order to extend our broadcast regions, we consistently apply for new broadcast licences and we have successfully joined the majority of cable systems in Slovenia. Our next goal is to be on digital satellite.
The One A Team - Kanal A's domestic production
The One A Team consists of twelve members, i.e. the Switched-off Borut Veselko, Dating Game host Srečko Meh, the Style challenger Aljoša Rebolj, the Click-girl Katarina Čas, the Atlantis hosts Oriana Girotto Cavazza and Vojko Kercan, My Movie hosts Urša Ambrož and Matej Recer, the Bugs Bunny host Urška Hlebec, the Watch-and-Win hosts Anja Tomažin and Fedja Juvan and the soothsayer and fortune-teller Danijel Šmid - Danny.
Switching off (Odklop)
The Dating Game
Watch and Win at 8 pm
We offer our viewers a variety of global television programs. Slovene women watch the same episodes of the famous Oprah Winfrey talk show at almost the same time as millions of women in 120 countries around the world. This show is well received and is the highest quality talk show available in Slovenia.
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