German

KANAL A

Tivolska 50, p.p. 44
SI-1101 Ljubljana
Slovenia

Tel. + 386 61 133 41 33
Fax + 386 61 133 42 22

E-mail

THE MOST REFRESHING TV

Television for the Entire Family

Kanal A, Slovenia's original commercial television station, was established in 1992, just one year after the independence of Slovenia. In November 1996, Kanal A joined forces with SBS and introduced a fresh new image with some of the most popular films, series, and quality local productions broadcast in Slovenia.

Today, Kanal A broadcasts award winning television programs and maintains a strong position in the Slovene media market. We have positioned ourselves as a family television station through the careful selection of foreign movies and series targeting families. And young people are our fans as well! One of the obvious advantages of our station is local production. Our shows are produced with distinctive innovation and creativity developed to match the tastes of specific target audiences. The popularity of these shows has contributed considerably to the overall image and reputation of Kanal A. Since Kanal A's relaunch we have won 4 Slovenian Viktor Awards.

The Future is Ours!

Our efforts to create great television have brought us the success of achieving a 20 % market share in prime time. According to Mediana TeVe, a media telephone research organization, we achieved this goal in March 1998 and continued with it this year as well.

We want to be both competitive and efficient and also to share the savings with our advertisers. We are able to respond very quickly to market changes and adapt our program schedule to the market and our viewers needs.

Promoting Kanal A

In our daily marketing activities, we are intensively promoting and advertising our most successful products. We use these activities as a vehicle to build the brand name of Kanal A. Advertising in television guides, on the radio, and on billboards combined with strong and very creative on-air promotions is a vehicle for constant growth of the Kanal A audience. On top of these activities are seasonal promotional and advertising campaigns that reinforce awareness of Kanal A and help position our brand name in the Slovene market.

We have positioned Kanal A with a fine tuned selection of acquired family and female oriented series and movies coupled with innovative local productions. We focus carefully on specific target audiences. Our philosophy is to develop a television station for the family and to bring individual target groups within our audience as close as possible to the needs of our advertisers.

Researching and focusing the target groups

Our research department is organized to assist the programming and sales department in selecting and positioning programs and helping advertisers in the preparation of media plans. Trademarks are positioned according to audience analyses and based on gross and target rating points, reach, frequency, and cost efficiency. The research is currently based on telephone survey data, although there are two people meter systems that are being introduced, but are not yet industry standards. Focus groups are used for qualitative research to determine program content and placement.

Broadening Our Coverage

Kanal A's technical reach is approximately 85 % (1.7 million viewers), which can be regarded as national coverage by any standard. In order to extend our broadcast regions, we consistently apply for new broadcast licences and we have successfully joined the majority of cable systems in Slovenia. Our next goal is to be on digital satellite.

Kanal A Coverage

The One A Team - Kanal A's domestic production

The One A Team consists of twelve members, i.e. the Switched-off Borut Veselko, Dating Game host Srečko Meh, the Style challenger Aljoša Rebolj, the Click-girl Katarina Čas, the Atlantis hosts Oriana Girotto Cavazza and Vojko Kercan, My Movie hosts Urša Ambrož and Matej Recer, the Bugs Bunny host Urška Hlebec, the Watch-and-Win hosts Anja Tomažin and Fedja Juvan and the soothsayer and fortune-teller Danijel Šmid - Danny.

The One A Team: Urša Ambrož, Borut Veselko, Katarina Čas, Srečko Meh, Urška Hlebec, Aljoša Rebolj, Matej Recar

Switching off (Odklop)
With its new graphic image, updated concept and 4 Victor Awards (Slovenian Oscars) the winning show Odklop remains a Slovenian success story. Its fame even crossed the Slovenian border, as it was mentioned in the most prestigious American film magazine Variety, in the company of other successful European shows on the German RTL station and on the British BBC. In his new shows Borut Veselko introduces us to unusual people and their unique life stories, while he poses as an onlooker and intermediary.

The Dating Game
Slovenian's love blind dating. The magnificent success of the Dating Game among its viewers and its contestants is living proof of that. In the show a wall separates the contestants, so that they can hear but not see each other. A woman or a man poses questions to three women or men seated behind the wall, through which they try to discover the romantic nature of the three members of the opposite sex. At the end of the show the person interrogating the other three chooses his ideal partner based on their answers and the couple are awarded with a short trip or dinner, where they can get to know each other better. The show is hosted by the amusing Srečko Meh, who is undoubtedly one of the most promising new faces on Slovenian television and a 1998 Victor nominee.

Mr. Wes Burd, Consul President
of Sales and Marketing

Mr. Douglas Fulton, President
of the Executive Management Board

Julija Čeh, Product Placement and Sponsorship Manager, Wes Burd, Consul President of Sales and Marketing, Anamarija Urh, Sales Manager

Style Challenge
In the Style Challenge show which Kanal A produces by license of the BBC, best dressed Slovene Aljoša Rebolj continues changing his guests images and introducing them to new fashion trends and ways of dressing up with the help of stylists, hair-dressers and make-up artists. His show, which has already gained quite a following, also satisfies all those viewers who long for a new image.

The Click!
Attractive, curious and always restless Katarina Čas presents to viewers in segments curiosities from the world of fashion, culture, art, entertainment and sport, while among them the series Sparks, Family Matters and Fresh Prince of Bel Air as well as the music show Atlantis are being aired.

Atlantis
Due to popular demand the music show Atlantis has returned to the Kanal A screen. The follow-up of the previous Atlantis with minor grafic, visual and content changes is composed of different segments which are mediated by Vojko Kercan in the studio (submarine) and Oriana Girotto Cavazza on the road. Vojko brings the latest music news to the viewers, talks to them on the phone and hosts different guests. Oriana prepares reports from her journeys around the world, gives fashion tips to the youngsters, presents a candid camera show with Slovenian musicians and occasionally joins Vojko in the studio.

My Film
My film is the only show that allows Slovenian television viewers to create the program according to their liking. Fun loving Urša Ambrož and Matej Recer allow us to choose between four movies of different genres for which the viewers then vote for by phone, thus allowing the widest circle of movie buffs the freedom of choice. The movie which receives the highest number of votes is aired immediately after the voting ends, followed by the second place winner. To top it off, Urša and Matej also give away prizes to a number of lucky callers.

Warner Hour
The show dedicated to our youngest viewers is hosted by the engaging Urška Hlebec who moderates an hour and a half of the always popular Warner cartoons. She is aided by children and guests who play with her, learn with her and compete for fabulous prizes.

Watch and Win at 8 pm
Since the fall 1998 Kanal A has been entertaining its viewers with the refreshing daily show Watch & Win at 8pm. At the end of March 1999 the show was renewed and started to go live. With the help of a slot machine the hosts Fedja Juvan and Anja Tomažin draw a birth date. The lucky viewer of Kanal A who's birthday happenes to fall on that date and is lucky enough to be the first to call the studio has to answer a simple question. If the answer is right, he wins a big prize.

Danny's Stars
The shining star on the Slovenian fortune-telling sky, whose advice is also highly regarded overseas, Danijel Šmid – Danny, continues going through people's fortunes, telling them their future, handing out advice and renewing their faith in themselves.

Oprah Show

We offer our viewers a variety of global television programs. Slovene women watch the same episodes of the famous Oprah Winfrey talk show at almost the same time as millions of women in 120 countries around the world. This show is well received and is the highest quality talk show available in Slovenia.

Oprah Winfrey